Perspectives on strategy, technology, branding and marketing for businesses navigating digital change.
Digital experiences will need to be understandable not only to humans, but also to machines. With the rapid integration of artificial intelligence, UX and websites increasingly need to be designed for two distinct types of users: humans and AI agents.
Artificial intelligence can only reach its full potential on solid digital platforms. Find out why this is the case and how you can check whether your website is AI-ready here.
People love games – and that's precisely why gamification is one of the most effective tools in digital marketing today.
Most B2B companies now know that AI search systems such as ChatGPT, Copilot, and Perplexity are changing the way potential customers search for solutions. The crucial question is no longer whether to take action, but how systematically prepared your company actually is.
What the Accessibility Enhancement Act (BFSG) really means since June 2025 – and why more and more B2B companies are now addressing the issue despite the lack of obligation.