Case: AWO – Arbeiterwohlfahrt

Uhura Digital redesigned the website of AWO's national association, one of Germany's leading welfare organisations, modernising its CMS, user experience and digital functionality.

Challenge: 

The Arbeiterwohlfahrt (AWO) is one of Germany’s six leading welfare organisations, advocating freedom, equality, justice, solidarity and tolerance.

Its existing website had become outdated, with complex navigation, an unclear content structure and significant usability issues. A complete relaunch was needed to create a modern, accessible and user-friendly digital experience.

  • UX/UI Strategy & Design
  • Back- & Frontend developement
  • API & Tool orchestration
  • Content Creation
  • CMS/DAM/MailOut

What made it special?

A classic case of experience debt: years of accumulated content and navigation complexity required a complete rethink of the website’s structure. At the same time, the diverse interests and expectations of multiple stakeholders had to be aligned within a clear strategic framework.

Solution

From a digital brochure to a valuable digital platform

Uhura developed a comprehensive UX and design system to present AWO’s organisation, services and campaigns in a clear, engaging way.

A streamlined site structure, improved navigation and redesigned content types make the website easier to use and manage. Dedicated landing pages provide quick access to relevant information for people seeking support, volunteers and the press.

An interactive map and a clear organisational chart make AWO’s complex structure of 32 regional and district associations easier to explore.

An enhanced search function combines global search with filtering options and dedicated searches for specific content, such as press releases, helping users find relevant information more efficiently.

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