Case: Uniper

Uhura Digital created a central B2B platform for Uniper Engineering and brought its complex services to life through an integrated content and communications strategy.

Uniper is an international energy company whose engineering division provides a broad range of technical services and solutions for the energy sector. In 2020, this business unit was to be separated from the existing corporate website and positioned as an independent entity under the name Uniper Engineering. The new digital presence needed to communicate the company’s services and expertise clearly while creating a foundation for future B2B and account-based marketing activities.

  • Brand Design & Identity
  • Transformation Strategy
  • Branded Content Strategy
  • Experience Design
  • Creative Strategy
  • Employer Branding
  • Brand Story

What made it special?

The project combined a flexible B2B website with a long-term content strategy. Rather than simply relaunching the platform, Uhura created an integrated digital ecosystem connecting industry-specific content, social media, video and paid campaigns.

Challenge

From a standalone website to an integrated B2B ecosystem

Through a structured UX and strategy process, Uhura developed user journeys, a clear information architecture and a distinctive digital identity for Uniper Engineering.

Flexible landing pages enable targeted communication with industries and key accounts, while thematic dossiers make complex engineering topics more accessible. CRM integration and technical interfaces provide the foundation for scalable B2B marketing.

Following the relaunch, Uhura developed a comprehensive content strategy, including social media guidelines, a consistent tone of voice and visual formats ranging from infographics to animations.

Multilingual videos, case studies, white papers and specialist articles brought Uniper Engineering’s expertise to life across the website, social media and paid campaigns.

The result is a connected digital platform that supports both targeted lead generation and continuous cross-channel communication.

Solution

In a multi-stage UX and strategy process, we first developed user stories and customer journeys, identified pain points and defined the requirements for navigation, content and future marketing activities. Based on these insights, we created a content and design strategy as well as a distinct digital presence for Uniper Engineering. Flexible landing pages enable targeted communication with different industries and accounts, while thematic dossiers present complex topics through in-depth storytelling formats. A CRM integration and additional technical interfaces provide the foundation for orchestrating and further developing digital B2B communication.

Following the relaunch, our team developed a comprehensive content strategy, including dedicated social media guidelines, a distinctive tone of voice and visual approaches for illustrations, infographics, videos and animations. The editorial team produced multilingual product and explainer videos, case studies, white papers, blog articles and additional specialist content for the website, social media and paid media campaigns. As a result, the new website became not only the central platform for B2B and account-based marketing, but also the starting point for continuous, cross-channel communication.

Result

  • 75 %

    longer time spent on site compared with the corporate website

  • 350

    website touchpoints

  • 43 %

    increase in website traffic

  • 10000

    LinkedIn followers within 9 months

B2B Marketing Cases