Case: Deep Tech Berlin

Uhura developed Deep Tech Berlin into a visible campaign brand and activates Berlin’s innovation community through integrated communication and new formats.

Deep Tech Berlin is an initiative of the Berlin Senate Department for Economics, Energy and Public Enterprises. Its aim is to position Berlin as a leading European hub for technology-driven innovation. The initiative focuses on companies, research institutions and start-up teams working in fields such as artificial intelligence, photonics, robotics, quantum technologies and Industry 4.0. Particular attention is given to small and medium-sized innovation companies as well as researchers seeking to turn their technologies into market-ready business models.

  • Brand Strategy
  • Campaign Concept
  • Content Production
  • Social Media
  • Community Management
  • Event Communications

What makes it stand out?

We took responsibility for the entire online and offline communication and combined brand development, campaigns, content, community management and events within one integrated approach. The Deep Tech Award serves as the dramatic highlight of the campaign year, bringing together attention for Berlin’s most innovative technologies, companies and start-up teams.

Challenge

Deep Tech Berlin had already implemented initial campaign-style communication activities, but these had not yet achieved the desired visibility or level of activation. The annual campaign highlight also lacked sufficient reach and impact for the topic of Deep Tech “Made in Berlin”.

Complex technologies and the different interests of businesses, researchers, policymakers and the start-up community had to be brought together within clear and engaging communication. At the same time, the initiative needed a sustainable long-term brand that would strengthen both Berlin’s international profile and collaboration within the local ecosystem.

Solution

In 2020, Uhura took over the initiative’s complete online and offline communication. Based on extensive interviews with relevant stakeholders, we first developed a data- and evidence-based communication strategy, followed by a new campaign identity and a more engaging visual presence.

 

We then reviewed and optimised all communication activities along the customer journey, tailoring the content to the needs of the different target groups. An agile editorial and community management process has since coordinated the production and publication of all website, social media and print content. Podcasts, video interviews and editorial formats make complex technologies and the people behind them more accessible.

New event formats, including the Alumni Dinner and a satellite event at Web Summit in Lisbon, promote exchange and extend the initiative’s international reach. The Deep Tech Award forms the annual campaign highlight, supported by us through full-service communication and continuously developed into a key industry event.

The result is a scalable campaign platform that generates attention, connects stakeholders and activates Berlin’s deep-tech community over the long term.

Result

  • 110 %

    more applications since 2020

  • 180 %

    more engagement on Linkedin & Instagram (2025)

  • 2.9 Mio

    impressions on Linkedin & Instagram (2025)

  • 85000

    website visits (2025)

B2B Marketing Cases