Case: MACAM – Contemporary Art Museum Armando Martins

Uhura designed and developed a digital platform for MACAM – Museu de Arte Contemporânea Armando Martins in Lisbon, connecting the museum, its exhibitions and cultural programme while providing visitors with an intuitive way to explore everything MACAM has to offer.

MACAM – Museu de Arte Contemporânea Armando Martins is a distinctive cultural destination in Lisbon. The contemporary art museum brings together an important private art collection, a diverse cultural programme and an integrated five-star hotel, creating a unique environment where art, architecture and hospitality meet.

Uhura was commissioned to design and develop the museum’s online presence, making its different offerings accessible through a unified platform, from the collection and current exhibitions to events and practical visitor information.

  • UX/UI Design
  • Platform Architecture
  • Design System
  • Platform Development
  • Integrations

Challenge

What makes MACAM unique is the combination of different experiences within a single destination. Alongside its contemporary art collection, the museum offers temporary exhibitions, cultural events and a close connection to its hotel.

This diversity needed to be reflected online in a way that serves different audiences and their needs. Art enthusiasts want to explore artworks and exhibitions, while other visitors may be looking to plan their visit, discover upcoming events or book tickets.

At the same time, the platform needed to accommodate extensive and frequently changing content. The challenge was to create a solution that reflects the museum’s cultural identity while providing intuitive navigation and the flexibility to support its evolving programme.

Solution

Uhura designed and developed a platform that brings MACAM’s diverse offerings together through a clear information architecture. The museum website combines editorial content, exhibition information and practical visitor services in an intuitive, accessible interface.

A digital exhibition guide allows visitors to explore artworks and discover more about the collection. An integrated events calendar presents current and upcoming programmes, making it easier to discover activities and plan a visit.

The design establishes a distinctive visual language, supported by intuitive navigation and a responsive interface. A considered, content-led approach gives artworks and exhibitions the space they deserve while making the museum’s different offerings easy to explore.

Integrations with external systems enable the dynamic management and presentation of artworks, exhibitions and related content. The flexible architecture also allows MACAM to introduce new exhibitions, programmes and services as its offering evolves.

The platform reflects MACAM’s unique character, connecting art, cultural programming and visitor information in one cohesive online presence.

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